Knowledge Base

Mobile Games University - ASO 101: How to convert viewers to players with your app description

Pitching your game to potential players

Mobile Games University - ASO 101: How to convert viewers to players with your app description

Once a user has found your app on the app store and decided to click through, they’ll come across your store page.

It’s important to grab their attention quickly in the first line, and then ensure that the rest of the description is equally snappy, informative and tells the user exactly what they’ll get from the app and how it will benefit them.

One key point to remember here are that users will only see the first few lines of your app description on both Google Play and the App Store before having to click to read more.

Here you need to convince them to either keep on reading or to download your app. This could be the difference between converting a visitor into a player or them leaving your app for good.

To help you, here are some guides to writing a successful app description to get you more downloads.

5 simple steps to the perfect app store description spoke to folk in the know to put together handy advice on writing a description that could convince readers to download your game.

How to write a great app description
This post by LocalizeDirect was written in 2014, but still has many useful tips that ring true today for writing a succinct and interseting app description.

Make every character count: How to craft a killer app store description
This piece be Appular CEO Brian Akaka offers five easily digestible tips for improving your app description game.

Best tips on how to write app description
ASOTop1 delves into the importance and purpose of your app description and how to write it.

The introduction for the description of hit mobile game Rolling Sky.

Google Play on store listing and promotion
Google has some strict rules about what your app’s store page can and can’t include, some of which you can read about from the company itself.

Apple on the app description and store product page
Apple explains what to include and leave out of your description, as well as more general advice on your app’s store page.

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This was part of the Knowledge Base topic Knowledge Base: App Store Optimisation 101. For more articles in this topic click here.
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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.