App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,226,177

Total Inactive Apps (no longer available for download): 213,926

Total Apps Seen in US App Store: 4,440,103

Number of Active Publishers in the US App Store: 1,129,160

Count of application submissionsDetails

This Month (Apps): 614 ( 154 / day )

This Month (Games): 104 ( 26 / day )

This Month (Total): 718 ( 180 / day )

Application price distributionDetails

Current Average App Price: $0.97

Current Average Game Price: $0.51

Current Average Overall Price: $0.87

Application Category DistributionDetails

Most Popular Categories

  1. Games (937,116 active)
  2. Business (427,184 active)
  3. Education (367,069 active)
  4. Lifestyle (364,372 active)
  5. Utilities (253,719 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,226,177

Total Inactive Apps (no longer available for download): 213,926

Total Apps Seen in US App Store: 4,440,103

Number of Active Publishers in the US App Store: 1,129,160

Count of Active Applications By Month
Month # Apps # Games # Total
2020-04 3,288,999 937,178 4,226,177
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-04 614 104 718 180
2020-03 7,744 1,426 9,170 306
2020-02 9,136 1,591 10,727 358
2020-01 22,428 3,251 25,679 856
2019-12 27,350 4,639 31,989 1,066
2019-11 31,696 4,638 36,334 1,211
2019-10 37,117 5,310 42,427 1,414
2019-09 79,070 10,946 90,016 3,001
2019-08 7,996 1,175 9,171 306
2019-07 5,588 885 6,473 216
2019-06 28,103 3,888 31,991 1,066
2019-05 30,230 3,771 34,001 1,133
2019-04 25,621 3,566 29,187 973
2019-03 27,042 3,658 30,700 1,023
2019-02 22,632 3,286 25,918 864
2019-01 26,105 3,415 29,520 984
2018-12 23,271 3,511 26,782 893
2018-11 23,274 3,519 26,793 893
2018-10 25,186 3,652 28,838 961
2018-09 27,292 3,777 31,069 1,036
2018-08 34,796 5,290 40,086 1,336
2018-07 31,602 4,673 36,275 1,209
2018-06 15,472 2,757 18,229 608
2018-05 15,867 3,054 18,921 631
2018-04 23,919 4,199 28,118 937
2018-03 26,127 4,267 30,394 1,013
2018-02 22,855 3,909 26,764 892
2018-01 24,988 4,991 29,979 999
2017-12 24,497 5,296 29,793 993
2017-11 24,498 4,797 29,295 977
2017-10 26,625 5,441 32,066 1,069
2017-09 24,033 4,748 28,781 959
2017-08 26,360 5,833 32,193 1,073
2017-07 24,381 5,612 29,993 1,000
2017-06 27,854 6,227 34,081 1,136
2017-05 30,334 7,387 37,721 1,257
2017-04 28,096 7,828 35,924 1,197
2017-03 31,445 7,960 39,405 1,314
2017-02 26,159 6,532 32,691 1,090
2017-01 39,491 11,256 50,747 1,692
2016-12 59,436 25,923 85,359 2,845
2016-11 57,651 23,774 81,425 2,714
2016-10 59,434 23,622 83,056 2,769
2016-09 114,306 46,821 161,127 5,371
2016-08 5,362 4,512 9,874 329
2016-07 46,382 25,745 72,127 2,404
2016-06 56,847 26,748 83,595 2,787
2016-05 53,147 25,280 78,427 2,614
2016-04 53,298 22,624 75,922 2,531
2016-03 49,950 20,077 70,027 2,334
2016-02 41,463 16,112 57,575 1,919
2016-01 51,175 19,242 70,417 2,347
2015-12 41,544 17,487 59,031 1,968
2015-11 43,058 14,487 57,545 1,918
2015-10 40,457 13,960 54,417 1,814
2015-09 36,911 12,954 49,865 1,662
2015-08 39,849 15,017 54,866 1,829
2015-07 43,524 15,274 58,798 1,960
2015-06 39,863 13,527 53,390 1,780
2015-05 43,436 14,959 58,395 1,947
2015-04 32,351 11,302 43,653 1,455
2015-03 35,284 12,299 47,583 1,586
2015-02 32,065 11,347 43,412 1,447
2015-01 35,761 12,087 47,848 1,595
2014-12 31,347 13,157 44,504 1,483
2014-11 35,612 12,572 48,184 1,606
2014-10 32,967 11,417 44,384 1,479
2014-09 26,881 10,401 37,282 1,243
2014-08 32,825 13,137 45,962 1,532
2014-07 35,286 12,603 47,889 1,596
2014-06 33,047 11,759 44,806 1,494
2014-05 34,379 12,479 46,858 1,562
2014-04 34,220 13,128 47,348 1,578
2014-03 30,780 13,120 43,900 1,463
2014-02 24,304 7,815 32,119 1,071
2014-01 30,869 7,302 38,171 1,272
2013-12 27,849 9,129 36,978 1,233
2013-11 30,244 8,753 38,997 1,300
2013-10 29,580 7,667 37,247 1,242
2013-09 26,454 6,654 33,108 1,104
2013-08 23,622 6,649 30,271 1,009
2013-07 26,195 6,651 32,846 1,095
2013-06 23,440 5,343 28,783 959
2013-05 25,914 5,947 31,861 1,062
2013-04 25,346 5,947 31,293 1,043
2013-03 23,713 5,464 29,177 973
2013-02 21,666 4,636 26,302 877
2013-01 23,575 4,940 28,515 951
2012-12 21,869 5,838 27,707 924
2012-11 26,722 5,570 32,292 1,076
2012-10 20,103 4,146 24,249 808
2012-09 21,065 4,479 25,544 851
2012-08 19,070 4,187 23,257 775
2012-07 14,366 3,196 17,562 585
2012-06 17,569 3,738 21,307 710
2012-05 20,193 4,205 24,398 813
2012-04 18,703 4,028 22,731 758
2012-03 19,011 3,952 22,963 765
2012-02 16,250 3,532 19,782 659
2012-01 16,252 3,425 19,677 656
2011-12 16,973 4,652 21,625 721
2011-11 15,539 3,286 18,825 628
2011-10 14,976 3,355 18,331 611
2011-09 14,803 3,226 18,029 601
2011-08 14,208 3,143 17,351 578
2011-07 11,755 2,735 14,490 483
2011-06 12,964 2,806 15,770 526
2011-05 12,829 2,507 15,336 511
2011-04 13,083 2,710 15,793 526
2011-03 15,578 3,287 18,865 629
2011-02 14,613 3,057 17,670 589
2011-01 15,055 2,833 17,888 596
2010-12 20,311 4,034 24,345 812
2010-11 14,173 2,254 16,427 548
2010-10 15,985 2,490 18,475 616
2010-09 13,065 1,925 14,990 500
2010-08 14,801 2,329 17,130 571
2010-07 14,313 2,098 16,411 547
2010-06 13,521 2,128 15,649 522
2010-05 12,352 1,761 14,113 470
2010-04 13,314 2,612 15,926 531
2010-03 13,278 1,799 15,077 503
2010-02 11,746 1,854 13,600 453
2010-01 11,496 1,521 13,017 434
2009-12 14,098 2,306 16,404 547
2009-11 6,937 1,434 8,371 279
2009-10 6,291 1,386 7,677 256
2009-09 6,677 1,424 8,101 270
2009-08 5,778 1,214 6,992 233
2009-07 5,253 1,007 6,260 209
2009-06 4,888 981 5,869 196
2009-05 3,822 923 4,745 158
2009-04 3,894 946 4,840 161
2009-03 3,514 791 4,305 144
2009-02 3,203 727 3,930 131
2009-01 2,389 570 2,959 99
2008-12 1,925 546 2,471 82
2008-11 1,531 448 1,979 66
2008-10 1,403 416 1,819 61
2008-09 969 321 1,290 43
2008-08 747 242 989 33
2008-07 736 257 993 33
Unknown 0 1 1 -
Total 3,465,522 974,553 4,440,075 1,034

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,714,857 771,934 3,486,791 82.50%
0.99 239,374 86,600 325,974 7.71%
1.99 107,684 33,308 140,992 3.34%
2.99 71,829 23,553 95,382 2.26%
3.99 33,295 5,220 38,515 0.91%
4.99 41,644 7,823 49,467 1.17%
5.99 9,493 983 10,476 0.25%
6.99 8,094 1,325 9,419 0.22%
7.99 6,458 320 6,778 0.16%
8.99 3,800 261 4,061 0.10%
9.99 18,409 2,783 21,192 0.50%
10.99 1,312 168 1,480 0.04%
11.99 1,562 209 1,771 0.04%
12.99 1,961 66 2,027 0.05%
13.99 1,554 72 1,626 0.04%
14.99 3,239 224 3,463 0.08%
15.99 632 34 666 0.02%
16.99 603 20 623 0.01%
17.99 634 54 688 0.02%
18.99 488 23 511 0.01%
19.99 6,549 1,237 7,786 0.18%
20.99 381 20 401 0.01%
21.99 416 9 425 0.01%
22.99 285 16 301 0.01%
23.99 204 19 223 0.01%
24.99 1,522 56 1,578 0.04%
25.99 263 5 268 0.01%
26.99 220 27 247 0.01%
27.99 229 4 233 0.01%
28.99 168 17 185 0.00%
29.99 2,102 102 2,204 0.05%
30.99 111 6 117 0.00%
31.99 123 4 127 0.00%
32.99 92 7 99 0.00%
33.99 117 2 119 0.00%
34.99 343 8 351 0.01%
35.99 167 12 179 0.00%
36.99 62 3 65 0.00%
37.99 140 3 143 0.00%
38.99 73 4 77 0.00%
39.99 875 60 935 0.02%
40.99 87 3 90 0.00%
41.99 57 2 59 0.00%
42.99 52 2 54 0.00%
43.99 40 21 61 0.00%
44.99 273 8 281 0.01%
45.99 43 2 45 0.00%
46.99 41 8 49 0.00%
47.99 44 3 47 0.00%
48.99 97 2 99 0.00%
49.99 1,265 60 1,325 0.03%
54.99 212 5 217 0.01%
59.99 366 11 377 0.01%
64.99 214 8 222 0.01%
69.99 257 13 270 0.01%
74.99 183 3 186 0.00%
79.99 273 7 280 0.01%
84.99 57 3 60 0.00%
89.99 174 11 185 0.00%
94.99 75 12 87 0.00%
99.99 803 127 930 0.02%
109.99 49 3 52 0.00%
119.99 96 4 100 0.00%
124.99 48 1 49 0.00%
129.99 77 4 81 0.00%
139.99 56 5 61 0.00%
149.99 205 16 221 0.01%
159.99 44 1 45 0.00%
169.99 42 1 43 0.00%
174.99 17 2 19 0.00%
179.99 45 90 135 0.00%
189.99 31 1 32 0.00%
199.99 219 22 241 0.01%
209.99 17 1 18 0.00%
219.99 31 2 33 0.00%
229.99 20 1 21 0.00%
239.99 23 1 24 0.00%
249.99 84 2 86 0.00%
299.99 151 12 163 0.00%
349.99 1,398 92 1,490 0.04%
399.99 70 1 71 0.00%
449.99 27 0 27 0.00%
499.99 77 0 77 0.00%
599.99 22 1 23 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 11 0 11 0.00%
999.99 124 8 132 0.00%
Total # apps: 3,288,999 937,183 4,226,182  
Total cost to buy all apps: $3,203,731.58 $474,183.51 $3,677,915.09  
Average App Price $0.97 $0.51 $0.87  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 937,116 22.17%
Business 427,184 10.11%
Education 367,069 8.69%
Lifestyle 364,372 8.62%
Utilities 253,719 6.00%
Entertainment 246,895 5.84%
Travel 162,190 3.84%
Food & Drink 144,662 3.42%
Health & Fitness 141,229 3.34%
Productivity 127,748 3.02%
Book 103,620 2.45%
Finance 102,869 2.43%
Music 98,775 2.34%
Shopping 95,339 2.26%
Social Networking 95,053 2.25%
Sports 90,753 2.15%
Photo & Video 86,072 2.04%
Reference 84,541 2.00%
Medical 81,152 1.92%
News 78,107 1.85%
Stickers 50,668 1.20%
Navigation 46,225 1.09%
Catalogs 18,003 0.43%
Weather 10,976 0.26%
Magazines & Newspapers 2,638 0.06%
Graphics & Design 2,585 0.06%
Developer Tools 2,341 0.06%
Photography 2,010 0.05%
Video 1,928 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 4,225,845