App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 3,961,901

Total Inactive Apps (no longer available for download): 214,180

Total Apps Seen in US App Store: 4,176,081

Number of Active Publishers in the US App Store: 991,958

Count of application submissionsDetails

This Month (Apps): 6,393 ( 304 / day )

This Month (Games): 1,152 ( 55 / day )

This Month (Total): 7,545 ( 359 / day )

Application price distributionDetails

Current Average App Price: $0.88

Current Average Game Price: $0.50

Current Average Overall Price: $0.79

Application Category DistributionDetails

Most Popular Categories

  1. Games (902,837 active)
  2. Business (399,876 active)
  3. Education (343,144 active)
  4. Lifestyle (340,094 active)
  5. Entertainment (228,297 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 3,961,901

Total Inactive Apps (no longer available for download): 214,180

Total Apps Seen in US App Store: 4,176,081

Number of Active Publishers in the US App Store: 991,958

Count of Active Applications By Month
Month # Apps # Games # Total
2019-07 3,059,002 902,899 3,961,901
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2019-07 6,393 1,152 7,545 359
2019-06 28,155 3,904 32,059 1,034
2019-05 30,188 3,758 33,946 1,095
2019-04 25,536 3,535 29,071 938
2019-03 26,940 3,626 30,566 986
2019-02 22,519 3,269 25,788 832
2019-01 25,988 3,393 29,381 948
2018-12 23,120 3,478 26,598 858
2018-11 23,116 3,485 26,601 858
2018-10 25,028 3,608 28,636 924
2018-09 27,053 3,720 30,773 993
2018-08 34,337 5,221 39,558 1,276
2018-07 30,930 4,612 35,542 1,147
2018-06 15,319 2,739 18,058 583
2018-05 15,714 3,039 18,753 605
2018-04 23,612 4,166 27,778 896
2018-03 25,802 4,216 30,018 968
2018-02 22,598 3,880 26,478 854
2018-01 24,772 4,956 29,728 959
2017-12 24,285 5,260 29,545 953
2017-11 24,284 4,763 29,047 937
2017-10 26,366 5,376 31,742 1,024
2017-09 23,805 4,701 28,506 920
2017-08 26,089 5,778 31,867 1,028
2017-07 24,108 5,548 29,656 957
2017-06 27,483 6,149 33,632 1,085
2017-05 29,944 7,307 37,251 1,202
2017-04 27,753 7,703 35,456 1,144
2017-03 31,075 7,856 38,931 1,256
2017-02 25,877 6,468 32,345 1,043
2017-01 39,175 11,183 50,358 1,624
2016-12 59,430 25,925 85,355 2,753
2016-11 57,648 23,777 81,425 2,627
2016-10 59,427 23,624 83,051 2,679
2016-09 114,291 46,813 161,104 5,197
2016-08 5,371 4,515 9,886 319
2016-07 46,388 25,742 72,130 2,327
2016-06 56,843 26,746 83,589 2,696
2016-05 53,143 25,278 78,421 2,530
2016-04 53,291 22,624 75,915 2,449
2016-03 49,947 20,077 70,024 2,259
2016-02 41,465 16,109 57,574 1,857
2016-01 51,172 19,244 70,416 2,271
2015-12 41,542 17,487 59,029 1,904
2015-11 43,057 14,487 57,544 1,856
2015-10 40,459 13,959 54,418 1,755
2015-09 36,909 12,956 49,865 1,609
2015-08 39,849 15,016 54,865 1,770
2015-07 43,521 15,276 58,797 1,897
2015-06 39,862 13,526 53,388 1,722
2015-05 43,438 14,958 58,396 1,884
2015-04 32,351 11,302 43,653 1,408
2015-03 35,280 12,302 47,582 1,535
2015-02 32,064 11,348 43,412 1,400
2015-01 35,761 12,086 47,847 1,543
2014-12 31,344 13,159 44,503 1,436
2014-11 35,610 12,574 48,184 1,554
2014-10 32,968 11,415 44,383 1,432
2014-09 26,880 10,402 37,282 1,203
2014-08 32,825 13,138 45,963 1,483
2014-07 35,285 12,603 47,888 1,545
2014-06 33,046 11,757 44,803 1,445
2014-05 34,382 12,477 46,859 1,512
2014-04 34,216 13,127 47,343 1,527
2014-03 30,779 13,119 43,898 1,416
2014-02 24,303 7,816 32,119 1,036
2014-01 30,866 7,300 38,166 1,231
2013-12 27,846 9,131 36,977 1,193
2013-11 30,241 8,752 38,993 1,258
2013-10 29,578 7,666 37,244 1,201
2013-09 26,451 6,655 33,106 1,068
2013-08 23,621 6,649 30,270 976
2013-07 26,188 6,652 32,840 1,059
2013-06 23,437 5,344 28,781 928
2013-05 25,909 5,945 31,854 1,028
2013-04 25,336 5,947 31,283 1,009
2013-03 23,703 5,466 29,169 941
2013-02 21,655 4,635 26,290 848
2013-01 23,573 4,941 28,514 920
2012-12 21,864 5,837 27,701 894
2012-11 26,715 5,567 32,282 1,041
2012-10 20,096 4,149 24,245 782
2012-09 21,057 4,479 25,536 824
2012-08 19,064 4,187 23,251 750
2012-07 14,362 3,195 17,557 566
2012-06 17,569 3,735 21,304 687
2012-05 20,179 4,208 24,387 787
2012-04 18,694 4,029 22,723 733
2012-03 19,006 3,953 22,959 741
2012-02 16,244 3,530 19,774 638
2012-01 16,249 3,424 19,673 635
2011-12 16,968 4,650 21,618 697
2011-11 15,531 3,287 18,818 607
2011-10 14,968 3,356 18,324 591
2011-09 14,800 3,226 18,026 581
2011-08 14,204 3,142 17,346 560
2011-07 11,750 2,735 14,485 467
2011-06 12,961 2,802 15,763 508
2011-05 12,820 2,507 15,327 494
2011-04 13,076 2,709 15,785 509
2011-03 15,578 3,287 18,865 609
2011-02 14,612 3,057 17,669 570
2011-01 15,052 2,834 17,886 577
2010-12 20,309 4,033 24,342 785
2010-11 14,173 2,254 16,427 530
2010-10 15,986 2,489 18,475 596
2010-09 13,065 1,925 14,990 484
2010-08 14,799 2,329 17,128 553
2010-07 14,312 2,097 16,409 529
2010-06 13,520 2,128 15,648 505
2010-05 12,350 1,761 14,111 455
2010-04 13,313 2,612 15,925 514
2010-03 13,275 1,801 15,076 486
2010-02 11,746 1,852 13,598 439
2010-01 11,495 1,521 13,016 420
2009-12 14,092 2,306 16,398 529
2009-11 6,937 1,433 8,370 270
2009-10 6,290 1,385 7,675 248
2009-09 6,679 1,422 8,101 261
2009-08 5,777 1,214 6,991 226
2009-07 5,253 1,006 6,259 202
2009-06 4,888 981 5,869 189
2009-05 3,821 923 4,744 153
2009-04 3,895 945 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,201 727 3,928 127
2009-01 2,389 570 2,959 95
2008-12 1,925 546 2,471 80
2008-11 1,531 448 1,979 64
2008-10 1,404 416 1,820 59
2008-09 969 321 1,290 42
2008-08 749 242 991 32
2008-07 745 257 1,002 32
Unknown 0 1 1 -
Total 3,235,736 940,317 4,176,053 1,039

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,496,670 739,849 3,236,519 81.69%
0.99 235,248 85,579 320,827 8.10%
1.99 105,614 32,820 138,434 3.49%
2.99 70,667 23,496 94,163 2.38%
3.99 32,788 5,058 37,846 0.96%
4.99 40,875 7,750 48,625 1.23%
5.99 9,214 931 10,145 0.26%
6.99 7,864 1,256 9,120 0.23%
7.99 6,264 288 6,552 0.17%
8.99 3,651 244 3,895 0.10%
9.99 18,370 2,676 21,046 0.53%
10.99 1,265 166 1,431 0.04%
11.99 1,567 213 1,780 0.04%
12.99 1,884 65 1,949 0.05%
13.99 1,502 69 1,571 0.04%
14.99 3,176 221 3,397 0.09%
15.99 599 25 624 0.02%
16.99 594 19 613 0.02%
17.99 570 56 626 0.02%
18.99 480 21 501 0.01%
19.99 6,333 1,218 7,551 0.19%
20.99 376 21 397 0.01%
21.99 404 9 413 0.01%
22.99 266 16 282 0.01%
23.99 199 8 207 0.01%
24.99 1,492 65 1,557 0.04%
25.99 256 5 261 0.01%
26.99 205 14 219 0.01%
27.99 219 4 223 0.01%
28.99 160 17 177 0.00%
29.99 2,071 95 2,166 0.05%
30.99 103 5 108 0.00%
31.99 110 4 114 0.00%
32.99 99 6 105 0.00%
33.99 108 2 110 0.00%
34.99 339 9 348 0.01%
35.99 147 14 161 0.00%
36.99 61 3 64 0.00%
37.99 137 3 140 0.00%
38.99 73 4 77 0.00%
39.99 881 60 941 0.02%
40.99 83 2 85 0.00%
41.99 59 2 61 0.00%
42.99 53 2 55 0.00%
43.99 38 21 59 0.00%
44.99 256 6 262 0.01%
45.99 37 2 39 0.00%
46.99 40 8 48 0.00%
47.99 44 3 47 0.00%
48.99 88 2 90 0.00%
49.99 1,216 59 1,275 0.03%
54.99 208 4 212 0.01%
59.99 360 10 370 0.01%
64.99 217 7 224 0.01%
69.99 247 13 260 0.01%
74.99 174 3 177 0.00%
79.99 259 7 266 0.01%
84.99 50 3 53 0.00%
89.99 164 10 174 0.00%
94.99 78 4 82 0.00%
99.99 778 123 901 0.02%
109.99 45 2 47 0.00%
119.99 92 4 96 0.00%
124.99 41 1 42 0.00%
129.99 67 2 69 0.00%
139.99 51 4 55 0.00%
149.99 197 13 210 0.01%
159.99 41 1 42 0.00%
169.99 46 1 47 0.00%
174.99 15 1 16 0.00%
179.99 43 88 131 0.00%
189.99 33 1 34 0.00%
199.99 211 21 232 0.01%
209.99 16 1 17 0.00%
219.99 30 1 31 0.00%
229.99 20 1 21 0.00%
239.99 20 1 21 0.00%
249.99 79 2 81 0.00%
299.99 136 12 148 0.00%
349.99 119 62 181 0.00%
399.99 65 1 66 0.00%
449.99 26 0 26 0.00%
499.99 70 0 70 0.00%
599.99 21 1 22 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 10 0 10 0.00%
999.99 120 8 128 0.00%
Total # apps: 3,059,002 902,904 3,961,906  
Total cost to buy all apps: $2,681,587.68 $453,571.45 $3,135,159.13  
Average App Price $0.88 $0.50 $0.79  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 902,837 22.79%
Business 399,876 10.09%
Education 343,144 8.66%
Lifestyle 340,094 8.58%
Entertainment 228,297 5.76%
Utilities 225,258 5.69%
Travel 153,694 3.88%
Food & Drink 132,649 3.35%
Health & Fitness 129,693 3.27%
Productivity 115,995 2.93%
Book 101,770 2.57%
Finance 95,191 2.40%
Music 94,475 2.38%
Social Networking 87,866 2.22%
Sports 85,623 2.16%
Photo & Video 82,455 2.08%
Shopping 81,036 2.05%
Reference 80,657 2.04%
Medical 76,439 1.93%
News 74,623 1.88%
Stickers 46,216 1.17%
Navigation 44,144 1.11%
Catalogs 18,180 0.46%
Weather 10,448 0.26%
Graphics & Design 2,494 0.06%
Magazines & Newspapers 2,378 0.06%
Developer Tools 2,197 0.06%
Photography 1,948 0.05%
Video 1,879 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 3,961,562