3 outsources Java games platform to Buongiorno

Portal will include new Games Club

3 outsources Java games platform to Buongiorno

3 has become the latest UK mobile operator to outsource the management of its games offering to an external company – in this case, Buongiorno.

The latter says that the portal aims to become "the UK & Ireland's most comprehensive and up-to-date mobile games shop".

Buongiorno will be launching a web-based games store to complement the WAP version, and is promising a "personalised retail experience". Or, as Buongiorno's UK MD Luca Pagano puts it:

"It has been designed to personalise the browsing and purchasing experience on a one-to-one basis according to the taste and budget of each customer." parent company Steel Media is also involved – reviews from Pocket Gamer will be part of the portal.

Meanwhile, Buongiorno is also launching a new 'Games Club' for 3, which will offer exclusive titles and member-only offers, along with prizes and demos.

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Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)