Report claims Zynga making $100m from micro-transactions

Bodes well for iPhone

Report claims Zynga making $100m from micro-transactions
These aren't officially-announced figures, so take them with a pinch of salt, but a Business Week article on social gaming claims that Zynga is coining it in from Facebook micro-transactions.

How much? $100 million annually. Not bad, eh? That's thanks to a significant chunk of its 40 million monthly active users paying for virtual poker chips and other items, or playing premium versions of its Facebook games.

The article suggests that 2-10 per cent of the company's player base pay, which means between 800,000 and four million paying customers.

Assuming the estimate isn't too wide of the mark, it has significant implications for iPhone. Zynga has already released several games on the App Store, but it hasn't been able to bring this micro-transactions model across.

Of course, once the iPhone 3.0 software launches this summer, Zynga and its social gaming rivals like Playfish and SGN will hope they can drive similar revenues from iPhone.

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)


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BOYCOTT ZYNGA, on the IPHONE. We want apps from Creative Independent Individual Game Developers, not GREEDY CORPORATE FAT PIGS that want an Extra Revenue Stream to Feed their Fat Faces.