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Trinity Mirror strikes deal with Million-2-1

National media to offer mobile game promotions

Trinity Mirror strikes deal with Million-2-1
The Trinity Mirror group has agreed a deal with interactive mobile phone services provider Million-2-1 to offer exclusive content through its mobile internet portals.

The new service intends to provide a growing catalogue of gambling games, beginning with Elvis Top 20, Hi-5 and Ooh Aah Dracula, with the intention of expanding shortly with Rainbow Riches, Cleopatra, Monopoly and Cluedo.

“We are delighted that Trinity Mirror has chosen Million-2-1 as its exclusive mobile game content provider. Offering Trinity Mirror’s players instant access to play popular land-based slot games through their mobiles will be an appealing proposition,” says Million-2-1’s Chris Sheffield.

The deal will be promoted through the Trinity Mirror group’s national publications, including Daily Mirror, the Daily Record in Scotland and a number of Trinity Mirror’s regional titles.

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