Booyah Society blends social iPhone gaming with real life

Former Blizzard staff take new mobile direction

Booyah Society blends social iPhone gaming with real life
US startup Booyah has released its first iPhone game, Booyah Society. It's an innovative and intriguing social game based around winning achievements for your real-world activities.

The company was set up by three former Blizzard Entertainment staff who'd previously worked on games including Diablo III and World of Warcraft. They raised $4.5 million of funding to explore mobile social games.
Booyah Society involves winning more than 100 achievements based on posts, activities and comments from friends. That includes so-called Booyah Moments - the branding is strong in this one...

The game ties in with Facebook Connect, so it's not a sealed-off iPhone community. And there are location-based features too, via a link with event database Eventful.

It's part game, part blog and part social network, and it's entirely free. As social games go, it's certainly more ambitious than the many, many text-based level-grinding sign-up-your-friends social titles on the App Store.

Which is something to be thankful for.

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)