Probability licenses New Media Lottery Services for mobile

White label lottery games and services on the go

Probability licenses New Media Lottery Services for mobile
Probability has been cornering the market on mobile gambling and betting for quite some time, having recently adopted the Mfuse NOVO Open API system to bring a range of mobile games to big name media brands.

A new agreement with New Media Lottery Services (NMLS) will allow Probability to develop mobile gaming versions of the white label lottery service provider's instant win games and slot machines.

"Instant tickets and other numbers based lottery games are the most successful forms of lottery products. We have the creative and technical expertise to develop this valuable content, and our partnership with Probability will now extend the reach of our services to mobile phone users," says NMLS CEO John Carson.

The entire catalogue of internet and lottery terminal-based games will branch out into the new, and evidently untested, mobile gaming sector, as Probability CEO Charles Cohen explains:

"NMLS have an extensive catalogue of instant win formats which have proven appeal in a number of markets and geographies. This partnership will help us both by accelerating our own path to market in many areas, and by extending NMLS own service offering to their customers.

"Whilst the promise of mobile is still unproven, I am convinced that relationships such as this will help deliver the world class content which players need to see."

Yes. Spanner's his real name. And, yes, he's heard that joke before.