According to a report on Inside Social Games, gaming giant EA is looking to acquire social games developer Playfish for $250 million.
It's speculation at the moment, with both companies currently declining to comment, but rumours are growing that the deal to absorb the prolific Facebook, mobile and iPhone developer into Electronic Arts is well under way.
Indeed, an unnamed industry source is cited in the report suggesting the acquisition has already taken place, and that an official announcement is imminent.
It's an interesting turn of events, considering EA COO John Schappert recently voiced his concerns that the social games industry is a bubble waiting to burst, and that many indie developers would struggle to make money on the social platforms.
If the buyout is true, EA could lend serious weight to this burgeoning area of the contemporary games market, and prompt other big industry players to get in on the social scene, and perhaps make acquisitions of their own.
Yes. Spanner's his real name. And, yes, he's heard that joke before.
News May 4th, 2012
as News 11 hours, 24 minutes ago
Feature Sep 20th, 2022
Feature Sep 15th, 2022
|Game Slice||Sep 20th|
|Melbourne International Games Week 2022||Australasia||Oct 1st|
|Metabeat Conference 2022||North America||Oct 3rd|
|Games Connect Asia Pacific 2022||Australasia||Oct 3rd|
|The International Games Summit MH||Oct 5th|
|Horizons Videogames Forum 2022||Europe||Oct 5th|
|Games Industry Conference 2022||Europe||Oct 6th|
|Dutch Game Day 2022||Europe||Oct 6th|
as News Sep 30th, 2022
News Sep 27th, 2022