Ever since Web 2.0, the internet has been about user interaction as much as information sharing, and PlayHaven has worked to implement this same level of community into games in an effort to break through the clutter of digitally marketed titles using its free middleware platform.

PlayHaven has now been adapted to the iPhone, and its online universe of communities has an aggregated audience of over 15,000 games on the App Store.

Through this platform, developers can instantly establish an online community for virtually any game; allowing its fans to share game guides, tips, reviews and any other form of user generated content.

"Having passionate fans is the cornerstone of any successful game. For the first time, developers can now offer their fans a destination to share, gather, and interact," explains Raymond Lau, co-founder and CEO of PlayHaven. "We want to be a true partner to game developers who are looking to establish a connection with their fans and form the base of a lasting franchise"

PlayHaven promotes its free platform as filling a vital gap in the App Store and iTunes - creating a direct connection between developers and their fans. For more information, visit www.playhaven.com.