Mobile analytics firm Flurry raises $7 million for expansion

Second round of finances secured

Mobile analytics firm Flurry raises $7 million for expansion
Flurry, the mobile analytics specialist, has announced it has secured a further $7 million worth of funding to fuel its program of service expansion.

The company claims the new money will be used to hire more employers and broaden its infrastructure, original efforts to raise the funds back in August 2009 having been put on hold when Flurry merged with fellow startup Pinch Media.

With the two firms pooling their resources in an attempt to become the dominant force in mobile app analytics, Flurry's chief executive Simon Khalaf said the company intended to aggressively build new services that will increase revenue and, naturally, strengthen its position long-term.

"Smartphone application download growth is sky-rocketing like nothing in recent consumer tech history, dwarfing even early Internet adoption," Khalaf said.

"With its significant reach, Flurry is positioned to play a significant role in leveraging the measurement of consumer behaviour to accelerate the sale of applications and virtual goods."

The firm's second round of funding was led by InterWest Partners, general partner Doug Pepper also joining Flurry's board of directors following the investment.

Even before the planned expansion takes place, Flurry claims it's already able to track 80 per cent of consumers across iPhone, iPod Touch and Android devices.

The company's recent venture AppCircle – a network designed to promote titles by placing targeted ads within the apps themselves – enables it to directly generate revenue from its data.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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