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MGF 2010: 'Android Market is like walking into a half-built shopping mall' says Namco exec

Attitude to Google bullish but more work required

MGF 2010: 'Android Market is like walking into a half-built shopping mall' says Namco exec
In the second panel talk of Mobile Games Forum - about making games accessible and improving content discovery - there was an interesting exchange concerning Google's emerging Android platform.

"Google is most interesting platform in terms of the uptake of handsets but the Android Market is like walking into a half-built shopping mall," said Barry O'Neill, president, Namco Bandai Networks Europe.

"But if Google can fix the market, it will pose a challenge for Apple."

"It will take a while for Google to catch up because it doesn't control the ecosystem. But I'm very bullish on the platform. There will be volume on the platform by the end of the year so developers should be preparing for Android," added Craig Dalton, veep of business development at mobile app discovery company Mplayit.

Equally, there are already plenty of mobile games companies spending resources supporting Android. EA Mobile has already released Android titles, as have Korean publishers such as Com2uS and Gamevil.

Social iPhone publisher SGN has recently announced it's working on cross-platform Android and iPhone titles in 2010.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.