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Mobile app store Mobango sees 500% increase in downloads

Service becomes fastest growing of its kind

Mobile app store Mobango sees 500% increase in downloads
It's not just independent developers who attempt to make waves in an industry dominated by large corporations. The platforms their apps are downloaded from are doing the same thing.

It's a market lead by big, branded players, but that hasn't stopped independent mobile app store Mobango from announcing a 500 percent increase in downloads in the 12 months leading up to December 2009.

CEO Fabio Pezzotti claims the success can be put down to good, old fashioned, hard graft.

"Mobango prides itself on hard work, innovation and loyalty to its global community," he explains.

"Facilitating a reliable, cost-effective and fast way for mobile app providers to distribute content to millions of cross-platform mobile users globally remains at the heart of our work."

Mobango also cites its Pay Promoted Download (PDP) model as a catalyst to its ascent. PDP enables developers to pay for sweet spots on the store, as well as the targeting of consumers by nationality and phone model.

The surge itself represents a major step forward for the service, Mobango claiming such figures make it the fastest growing independent app store on the globe - 23 million downloads in December alone.

To put that in some context, rival service GetJar claims to be second only to the App Store in terms of sheer numbers, 1.7 million downloads per day, while Nokia's Ovi Store is doing 1 million a day.

Mobango hopes to muddy the waters in this fight however, putting a spin on the standard app store model.

As well as its free apps, the store incorporates social networking elements to encourage user created content, with subscribers able to share their own apps.

Mobango hosts over 20,000 cross-platform mobile applications, which work on Symbian, Android, Flash Lite, Palm, Java, BlackBerry and Windows Mobile platforms.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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Eric Everson
Hats off to Mobango!! This kind of growth is very impressive, yet is indicative of the app-driven future that is taking shape in wireless. Eric Everson of MyMobiSafe.com recently stated, ‘The future of mobile essentially belongs to the company that offers the best apps.’ While the big businesses may have created the app market, it is really the work of these smaller ventures that are shaping the industry of tomorrow. From innovative app distribution sites like Mobango.com to new services like MyMobiSafe Verified, a full service mobile app verification company for developers, mobile apps are becoming the driving force in throughout the wireless industry.