The race to become the most popular location-based social app has taken another turn, with TechCrunch reporting that Booyah's MyTown has hit 1 million registered users across the United States.
That puts MyTown ahead of rivals Foursquare and Gowalla and represents significant growth, MyTown having only passed the 850,000 mark at the start of February.
It's reportedly picking up an average of 100,000 new users every week.
The company also claims that MyTown users have checked-in at every single US location on Google Maps at least once.
The check-in competition
MyTown's stats release comes just days after rival Foursquare revealed its service is enjoys more than 1 million check-ins a week; its claimed uptake running at an average of 100,000 users a week too.
Meanwhile, relative newcomer Gowalla is in the process of garnering developer support by releasing its API.
The battle between these three players certainly has some time to run and, as we reported earlier this week, the competition is being conducted under shadow of what would happen if Facebook entered the market.
But Booyah is currently focused on making sure its new wealth of users actually spend time connecting with the service.
"More than the number of users... what we're really excited about is the growth in engagement," Booyah CEO Keith Lee told PocketGamer.biz.
"Back in December, our engagement was about 30 minutes per day. Now, with MyTown 2.0, it's up to 64 minutes a day."
Further engagement encourages interaction, Booyah stating that more than 40 million virtual items are consumed within the network each week.
MyTown's ability to stimulate such forms of in-app revenue is likely to prove increasingly important as this relatively new genre moves forward.
[source: TechCrunch]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
7 hours, 43 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
9 hours ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024