Medialets adds advertising support for Android and BlackBerry
Following the users
Also getting involved in the new numbers game is US outfit Medialets.
It launched its mobile ad platform Medialytics in 2008 and claims it's being used by more than 1,000 iPhone publishers.
Now it's extended its range to cover Android and BlackBerry. Access is provided via the Medialytics' dashboard, which enables you to measure and track of basic metrics as well as complex custom events within your apps.
Support for Windows Mobile, Symbian and Palm Pre devices is expected to be rolled out soon too.