Given the coverage of the location-based social apps focuses on their growing userbases, soaring check-in rates and deal after deal being signed with thirdparties, it's evident this is a sector on the rise.
The question of just how steep that ascent will be - and how anyone will make money out of people checking into real world locations - remains a pertinent one however.
A finger in many pies
On userbase size alone, Booyah's MyTown and Foursquare seem to be leading the way.
So prevalent in the media is the latter, in fact, that Business Insider recently suggested Yahoo! was considering lining up a $100 million bid for it.
The website claimed Yahoo!'s merger and acquisition deal-makers were engaged in discussions regarding whether to table an offer, the deal likely to propel what many perceive to be an archaic Yahoo! into the app era.
It would certainly enable some interesting business opportunities in terms of advertising.
By linking up with television networks, fashion empires and tapping into Microsoft's Bing Maps, Foursquare is fast gaining access to many different markets.
Raising the stakes
However, speculation also suggests the rumours might have been nothing more than a clever ruse by Foursquare to bump up its price.
The company is currently courting the interest of various venture capitalists, whose respective valuations are reportedly around the $80 million mark.
Current favourite is said to be Gideon Yu of Khosla Ventures, who has previously been a force behind the likes of Facebook and YouTube.
That would put Foursquare in some esteemed company, but with its userbase currently growing at a rate that out-paces Twitter's initial run, it seems the location-based app is well placed to live up to such a billing.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
2 hours, 18 minutes ago
PocketGamer.biz Podcast Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024