Facebook's location tool incoming
Though long rumoured, Facebook's attempt to take on MyTown, Foursquare, Gowalla and the like dubbed Facebook Geo by some has remained unconfirmed since it was first touted, but TechCrunch has unearthed its planned debut via Facebook's mobile site.
As such, TechCrunch deduces an HTML5 location component is inbound - information snapped from your phone to allow you to check-in wherever you are.
Proof is in the PR
Naturally, those in the location-based services business will want more than TechCrunch's word before they start to panic, but the site believes it's obtained a confirmation of sorts from Facebook itself.
Responding to the site's story, a spokesperson referred to potential marketing deals for the "product" and the service's "launch" - as good as giving the story its seal of approval.
Just how the new Places tab will compete with existing LBS apps which have been enjoying steady growth across the board will, of course, have a bearing on just how nervous the current market leaders should be.
Moving in on mobile
Interestingly, the tab is set to monitor a user's altitude, heading and speed as well as latitude and longitude, suggesting Facebook is keen to go above and beyond quite literally the set-up already offered by current LBS apps.
The code suggests an iPhone launch is Facebook's priority, with Android and other mobile OSes likely to follow before any desktop debut.
With more than 400 million users, Facebook's entry into LBS has the potential to blow the market's horizons wide open.