Orange and T-Mobile unite to form Everything Everywhere

But brands will trade independently

Orange and T-Mobile unite to form Everything Everywhere
Ever since Orange and T-Mobile announced they were in talks to merge their UK operations, the two parties have stressed that they would both continue to trade under their respective brand names.

With the move now finalised, it's been revealed that both organisations will nonetheless be run by one central body, imaginatively named Everything Everywhere.

As previously laid out, the new company will allow both Orange and T-Mobile to keep their names, shops and marketing campaigns, but Everything Everywhere will unite the two operations behind the scenes, bringing together 16,500 employees and 30.2 million customers.

Everything to all men

"We are on the verge of a communications revolution," says Everything Everywhere chief executive Tom Alexander.

“Up until a few years ago, mobile was just about voice and text – not now. Multimedia phones have already started to change the way our customers access the world – for entertainment, education, information – wherever they are, whenever they want.

"That is why, through our scale and Britain’s only super-network with its unsurpassed coverage and capacity, we will be leading this revolution, giving customers instant access to everything, everywhere."

Behind the scenes

This is very much an executive level unification, with the company's press blurb insisting customers will be unaware of Everything Everywhere's influence.

However, one thing they may notice is an improvement in signal quality, with the firm announcing its plans to combine both networks and cut out duplication, creating a "super network" that will come with better coverage and a reduction in the number of stations and sites.

Due to officially kick off on July 1, it's uncertain what effect Everything Everywhere will have on each carrier's individual ventures or, indeed, how many staff will be laid off as the firm looks to "improve and evolve its estate".

Taking a lead

However, as the name attests, this is a company that intends to wrap up the various offshoots of modern mobile communications into one large powerhouse.

So whether consumers know it or not, Everything Everywhere is now the most powerful network in the UK.

"We are Everything Everywhere – it’s our name, our vision, and our ambition – and we run two of the UK's biggest brands Orange and T-Mobile," concludes Alexander.

"It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.