In-app advertising network Burstly has announced a deal that awards any firms signing up to its marketplace with $100 in free installs.

The deal, which gives those who sign up a chance to try out the firm's marketplace that enables both the buying and selling of advertising, was announced on Burstly's blog.

Burstly is using the promotion to push the various purchase offers it has on offer.

Direct your spend

The blog entry in question details its pay-per-install set-up, which only charges you when a user clicks on an ad and then installs the app.

This means companies have much better control over how their marketing budget is spent.

Burstly also claims its set-up is fairer as its pay-per-install arrangement allows firms to name their own price per install, unlike some of its rivals.

Those looking to take advantage of the marketplace deal need to sign-up on Burstly's website.