W3i launches Apperang, its pay per install service

W3i launches Apperang, its pay per install service
It appears so simple some may think it a scam, but Apperang is far from the first app distribution set-up to offer customers the opportunity to earn money from downloads.

Created by W3i – which has previous experience in distributing and promoting over 400 million apps with a similar process on Windows and browsers – those consumers signed up to the network simply click on a chosen app offered through the Apperang website before being redirected to iTunes to download.

The website then scans the user's iTunes library to check the app in question has been installed, awarding $0.25 (plus refuding  the price of the app in question) as a reward.

Keeping it simple

It's arguably a more manageable experience than some of its rivals – AppRebates, for instance, offers a similar set-up, but relies on users writing reviews to earn their cash.

In comparison, Apperang relies on downloads leading to further downloads: the idea being that pushing apps up App Store results in consumer visibility and hence further downloads.

Of course, developers who want to take advantage of the service have to pay to cover the consumers' take home, but the point is it's a controlled and coherent process. At least guarantees your app or game will be installed onto devices, unlike traditional advertising.  

W3i demonstrates how the flow works, as below. 

The service has 15 developers signed up on day one – albeit none are offering any promotions in the UK App Store as yet. However, users in the US can get their hands on Booyah's MyTown.

Apperang splits its users into geographical locations to enable developers to focus their spend. 

You can find out more via W3i's website, or the consumer facing Apperang website

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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