No doubt keen to back up its move into the social gaming scene, mobile portal itsmy.com has added new features to its set-up designed to enable users to connect with each other.

Much like Xbox Live, as well as being able to send standard messages to any connections on the network, itsmy.com will now also notify players when someone on their friends list has signed in and/or is playing a particular title.

Users will be given the option of challenging their friends from the notification itself and in-game messages will be enabled. 

Also, game-relevant virtual gifts that you can unlock, achieve or buy will be made available. 

Key communication

Those behind the platform claim the new features will enable the itsmy.com community to communicate more easily, with CEO and co-founder Antonio Vince Staybl suggesting it's the logical next step for the network.

"We've built an easy-to-use and pure mobile gaming platform for the whole world, for all phones and with connections to all online and mobile social networks, so that people can play games on their mobile phones with their friends no matter where they are, without downloading an app or starting a PC," he said.

"Mobile first is the way we will play it – and in future there will be many big internet companies doing the same."

Users are now also able to customise their profiles, adding their favourite titles, friends and trophies to their accounts.