Ad campaigns on iAd are reportedly being hit by delays as Apple looks to control all aspects of their implementation on the platform.
That's according to a report by the Wall Street Journal that claims advertisers have become frustrated with Apple's tight grip over iAd ever since it launched in July.
Holding all the cards
In what is a fairly unique set-up, Apple currently has a hand in the development of all ads on the platform.
Though advertisers largely retain control over the creative aspect of each campaign, Apple essentially handles how their pitch appears on iAd itself.
"It's a huge issue having Apple in the creative mix," director of mobile platforms at ad agency DraftFCB Patrick Moorhead told the paper.
It's an intrusion that advertisers believe is contributing to the average 8 to 10 week period ads take to appear on the platform, from brainstorming right through to completion.
It's also claimed Apple has been unclear as to just what HTML5 the format in which the ads are delivered is capable of, so advertisers are unaware of just what can and can't be achieved during the design process.
Bulging brands
Of the cluster of major brands and labels that gravitated towards iAd at launch, the Wall Street Journal reports that only Nissan which saw its ad for its electric car, the Leaf, debut on day one and Unilever engaged in campaigns during the platform's first month.
Both companies have given favourable accounts of their respective experiences with iAd, with Nissan's senior manager of media operations Chad Jacoby describing the platform as the most progressive set-up in digital advertising to date.
Further brands, such as Disney, Citigroup and US retail chain JC Penney, launched ads during August.
However, the Wall Street Journal claims Chanel currently has its iAd plans on hold.
[source: Apple Insider]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
3 hours, 49 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
5 hours, 48 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
6 hours, 34 minutes ago
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
6 hours, 49 minutes ago
PocketGamer.biz Podcast - DoubleDown Interactive’s Faith Price on lifecycle marketing tips to extend your app’s lifespan
News
8 hours, 11 minutes ago
Rovio's Angry Birds environmental campaign comes in to land on Earth Day
News
5 hours, 48 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
8 hours, 49 minutes ago
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
12 hours, 43 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |