Android's US assault continues as Google's share rises 7 percent in 3 months

Platform could be on terms with iPhone by November

Android's US assault continues as Google's share rises 7 percent in 3 months
Another comScore release, another set of statistics suggesting Android is making serious ground in the US.

Following on from last month's report, which claimed Android had doubled its US share throughout the course of 2010, the latest numbers suggest the pace of its gains shows no sign of stalling.

Indeed, though Android remains in third place according to comScore's numbers for August, at the current rate, it will be challenging iPhone for second spot as soon as November.

Breaking down BlackBerry

RIM, predictably, remains the main player with 37.6 percent of the smartphone market – although its share continues to fall, down more than 4 points from May.

In contrast, iPhone is managing to hold its share, its August figure of 24.2 percent down slightly from May's 24.4 percent share, but up from July's total of 23.8 percent.

Nevertheless, by seemingly failing to capitalise on BlackBerry's shrinking share, iPhone is a party to a tightening of the market at the top, with Android moving in on both platforms on 19.6 percent in August – up 6.6 percent from May and 12.5 percent since January.

"55.7 million people in the US owned smartphones during the three months ending in August, up 14 percent from the May period," added comScore.

"Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow."

Surging Samsung

When it comes to OEMs, Samsung is strengthening its position at the top, its share up 1.2 percent since May to 23.6 percent in August.

Motorola, which lead the US market thanks to its Android assault until April, continues to fall away, comScore pegging its August share at 18.8 percent - down 2.4 points in three months.

LG sandwiches the two, seemingly managing to hold off Samsung's surge with its share of 21.2 percent identical to July's figure and just 0.3 percent down on May's share.

You can view a summary of the findings for free on comScore's website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.