Demonstrating the growing power of ad supported games, and specifically the audiences that certain high profile games attract - advertisers can now directly target users of popular Newtoy's Words With Friends.

Handled via the Burstly mobile ad network, the opportunity enables you to get your ads in front of the more than 1.5 million daily active players of the multiplayer Scrabble game.

Smart ads for smart people?

Indeed, the total addressible market of Words With Friends is listed as 1.5 million daily active users, playing for more than one hour per day, giving a total reach of more than 1.5 billion ad impressions per month.

Burstly's self service ad delivery system enables you to set your own budget, and rate, paying either for clicks or impressions, as well as geo-targetting in more than 20 world cities.

Campaigns are pre-paid using PayPal, with a minimum budget of $50. 

[source: Burstly]