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Zeebo rolls out twin pronged launch strategy for Chinese market

Standalone console combines with integrated TV and STB

Zeebo rolls out twin pronged launch strategy for Chinese market
Qualcomm spin-out Zeebo has revealed plans of its Chinese launch.

The wireless 3G home console, which is effectively a Qualcomm smartphone set up for TV playback and joypad control input, is already out in Brazil and Mexico.

China and India remain key future markets however.

Teaming up

Following on from a small trial deployment in China, Zeebo has set up an independent Shanghai-based company - Zeebo Information Technology - to handle the launch.

This will come in two parts, with a partnership agreement with China Digital TV seeing the integration of Zeebo technology into new TVs and set top boxes.

China Digital TV is the leading provider of such systems in the Chinese market, which is already 75 million units strong, and is expected to hit 250 million by 2015.

"Working closely with China Digital TV enables us to implement an effective, focused launch strategy," said John Rizzo, president and CEO of Zeebo.

"It holds a dominant position in the Chinese market and its expertise and close relationships with set top box makers and hundreds of cable network operators will be essential as we move forward to integrate the Zeebo platform into Chinese televisions and set top boxes."

Standalone versions of the Zeebo console will also be available.

Soft power

As well as the hardware, the company is also pushing to provide localised services in terms of education, entertainment and social networking.

"It is extremely important to develop a culturally relevant content library tuned to the needs of Chinese consumers to be successful," said Mike Yuen, senior vice president of global content and services at Zeebo.

As part of the initiative, Beijing developer Nebula Soft is working on two learning games Blue Sea School and Fish vs. Pirates. Zeebo's inhouse studio is also working on Zeebo Sports Tennis for the territory.

[source: Zeebo]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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