iOS devices more attractive to US kids than dedicated consoles
Apple's iPad tops the Xmas wish list
After surveying a general population sample of US kids aged 6-12 on the next piece of consumer electronics kit they crave, the iPad topped the wish list with 31 percent interest.
Tied for second on 29 percent behind Apples market-swallowing tablet came its pocket friendly cousin the iPod touch and the traditional PC.
3DS already appealing to youngsters
In spite of Nintendos existing line of handhelds trailing the two iOS devices with 25 percent interest in a future purchase of the DS / DS Lite / DSi, there is some positive feedback from this research for the Japanese gaming giant.
Demand for its upcoming 3DS among the young gamers surveyed (at 20 per cent) already surpasses the lust for Sonys PSP, Move, and Microsofts Xbox 360.
And whilst the Kinect for Xbox 360 peripheral didnt garner too much interest, its worth noting that Nielsens findings were gathered before Microsofts blitz marketing campaign for its motion-sensing controller kicked off.
Given the continued pressure on consumer spending, commented Nielsen on its blog, it is difficult to know how robust a holiday season this will be for tech devices, but this survey suggests the electronics aisle will be heavily traveled this season.