US developer Tap Me has announced it's about to close its first funding round of over $1 million, allowing it to continue the development of its mobile in-game advertising platform, iComplishments.

The round was lead by David Cohen and Chicago-based I2A Fund, and included Hyde Park Angels and others angel investors from the digital media and advertising space.

iComplishments allows mobile developers to tag in-game content, enabling advertisers to gain visibility within the game without interrupting the action.

Mark it up

"We believe in-game advertising has yet to show what it's truly capable of in the gaming eco-system," said Joshua Hernandez, CEO of Tap Me.

"It has been dominated by custom integrations that are hard to scale, game experience-breaking display ads or out of context banners. Our goal is to change that with a model that is easy, scalable and effective."

"Early stage investments are always about the people first, and the idea second," said David Cohen. "When both are great, you move quickly as I did with Tap Me. I couldn't be more excited about working with them on the future of in-game advertising."

"I2A greatly enjoyed working with Tap Me during its time at Excelerate this past summer and are thrilled to be partnering with them going forward via our investment in this round," said Bob Fealy, chairman of the I2A Fund.

You can find out more information from the Tap Me website, and check out our interview with the company from GDC.