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EA targets Japanese social mobile gamers with Cave co-development deal

Heading for GREE platform

EA targets Japanese social mobile gamers with Cave co-development deal
Japanese mobile developer Cave - best known in the West for its bullet hell iOS shooters such as Mushihimesama Bug Panic - has signed a co-development deal with EA.

This will see the studio working on a new social game based on an undisclosed EA brand for the GREE mobile platform in Japan.

Playing happy together

Cave's first social mobile game Shirotsuku was released on the GREE and DeNA Mobage Town platforms in February 2010.

It's since gained over 2.6 million users. Cave says the agreement with EA is part of its longterm target to have 10 million users playing its social mobile games.

It also demonstrates new thinking from EA, which hasn't previously demonstrated much interest in social mobile games.

[source: Cave (PDF)]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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