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Qualcomm and CAA form Hollywood agency to mix up film makers and mobile game developers

Creative Mobile Labs will work both ways

Qualcomm and CAA form Hollywood agency to mix up film makers and mobile game developers
Many game companies have designs on taking their ideas to Hollywood – a lack of contacts and funding the most obvious barrier to such grand ambitions.

After all, Rovio and Fox have just hooked up for Angry Birds Rio.

According to chip company Qualcomm and talent agency CAA, the reverse is also true, with the film industry's greatest story tellers brimming with ideas but lacking the technical knowledge to bring their concepts to life on mobile.

Avoiding the big franchise fallout

And in a similar vein comes Creative Mobile Labs – a start up formed to give the writers, directors and graphic artists CAA represents a direct route to market on mobile.

Based in LA, the new company is funded by Qualcomm's Services Labs, with CAA's business development head Michael Yanover telling TechCrunch the company won't be bringing existing movie characters into mobile games. 

"We want to create new apps, new franchises. I don’t think licensing characters from studios is affordable or even necessarily successful," he explains. 

"We really want to dispel the notion that these apps are celebrity driven or simply meant as companions to existing products," he told the site, hinting that the iconic franchises we're used to seeing start their lives on either film or TV might kick off on mobile next time around."

[source: TechCrunch]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.