With Sony Ericsson in full marketing mode when it comes to its PlayStation Phone - Xperia Play - it's also keen to get publishers and developers supporting the Android device.

As part of this push, it's released a bunch of interviews with key support partners.

Michel Guillemot, president, Gameloft

"We are pleased to partner with Sony Ericsson to offer a catalogue of 10 of our best-selling games at launch of the Sony Ericsson Xperia Play."

"My vision since the creation of Gameloft was to turn video games into a true mass market form of entertainment. This vision is realised with the launch of Xperia PLAY, which combines a perfect smartphone for daily use as well as a real game controller to provide the best gaming experience ever seen on a mobile phone.

"Gameloft will support the launch with more than 20 titles over the next six months that will take full advantage of the power of this device."

Luca Pagano, VP Publishing, EA Mobile, EMEA

We've been especially impressed with the support Sony Ericsson has provide us across the globe for the delivery of our titles for this device, and we really look forward to all the opportunities that this will present to us and other developers in future."

[YouTube link]

Niccolo de Masi, CEO, Glu Mobile

"Glu's strategic relationship with Sony Ericsson aligns us with a leading innovator in mobile and gaming. We look forward to accelerating our momentum in social mobile gaming with compelling offerings on Sony Ericsson's newest mobile devices."

Xavier Carillo Costa, CEO, Digital Legends

"Classic gamers will see it as a console while casual gamers will see as a smartphone. We're seduced by the idea of combining smartphone and console worlds."

[YouTube link]

Kim Ahlstrom, senior manager, software, Sony Ericsson

"There is no single piece that makes Xperia Play astonishing, it's all in the cooking, It's all in this harmony and balance, between components and software. It's how the entire package comes together."

"We've effectively doubled the memory bandwidth, which gives the device the capability to feed the GPU, making sure we have sustained, good performance."

[YouTube link]

Michael Bergen, content partner manager, Sony Ericsson

"The Xperia Play is first and foremost a great Android-based smartphone. What differentiates this experience is when you slide it open, it becomes the absolute greatest gaming experience possible on a smartphone, especially an Android smartphone."

[YouTube link]