Mobile ads startup Kiip isn't the first company to offer an incentivisation program for portable gamers.
Heck, mobile ads startup Kiip isn't even the first company to offer a real rewards system on iOS for portable gamers.
But, where Kiip - a 7-month-old team founded by Digg wunderkind Brian Wong - does break new ground is in presenting a unique take on in-game achievements, advertisements, and associated rewards.
Carrot and the stick
In a nutshell, Kiip will reward the player with free stuff, from partners including Sony Dash, popchips, and Dr Pepper, upon the completion of a certain level, challenge, or points goal.
"Achievements are the universal currency for accomplishment and every game in the world has achievments," Wong explained.
"The achievement itself isn't the cool thing, it's the moment. We realised that the moment was worth something. The natural evolution is to put something there that actually matches the achievement."
Once the boss has been successfully defeated on stage 4 on game X, a pop-up ad appears inviting the player to enter his email address and redeem the reward.
Points mean prizes
Kiip prizes are not only tailored to the game's likely demographic - ensuring that lipsticks from Sephora aren't doled out to FPS fanatics - but are also correlative to the achievement's degree of difficulty.
And much like Apple's own iAd service, Kiip's reward system, which is available for iOS and Android, doesn't toss users out of the current app when initiated. Instead, it operates as an overlay which can be easily closed at any point.
Backed by $4 million in Series A funding, the Kiip reward network claims a reach of 15 million+ active players across 15 games on iOS and Android.
Should you wish to deploy a Kiip reward in your game, you can get the SDK here.
[source: TechCrunch]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Related Articles
Top Stories
News
11 hours, 48 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
Apr 23rd, 2024