Almost a month to the day since it closed its last investment round, mobile ad network JumpTap has secured a further $25 million in funding.
The round mopped up both new investors and existing backers, including AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP.
Big jump forward
Even before the investment was secured, JumpTap claims to have enjoyed a resilient last 18 months.
The company states that the network's traffic has reached an average of 83 million consumers a month up 30 percent year on year.
It also received over 10 billion ad requests in April, across more than 10,000 partnered websites and apps.
It's a level of growth CEO George Bell, who joined the company back in September in the midst of an employment drive - it's since added a further 35 staff in 2011 - believes the funding can help maintain.
"Our focus on leading mobile innovation through technology and services underscores our long-term vision and commitment to delivering the best solutions for advertisers and publishers," said CEO George Bell of the round.
"We are well positioned to capitalise on the momentum in the mobile marketplace and continue to see impressive growth across all measures."
With this latest round, total funding in the firm has now also surpassed the $115 million mark.
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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