GetJar acquires app recommendation firm Infrinity
At its core, Infrinitys platform creates pathways - through inference, friends, and family - for app developers to identify the best set of users for their software and vice versa.
Having already integrated Facebook Connect into its mobile site to foster community endorsement and engagement, GetJar will look to enhance that experience via Infrinitys sophisticated recommendation engine.
"With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers," Ilja Laurs, GetJar CEO, said.
"With Anands leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery."
As a result of the acquisition, Infrinitys founder Anand Venkataraman will assume the position of vice president of discovery technologies for GetJar.
Discover the truth
With its inaugural App Meter Survey revealing that only 21.6 percent of app consumers discover titles direct from app stores, GetJar has recognised the existing deficiencies in its model and sought a solution promptly.
"Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,"Venkataraman said.
"GetJars use of Infrinitys technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinitys goal of making discovery a two-way street."