The refresh is pitched as an attempt to make app discovery far easier for consumers, helping installations move swiftly on from the 4.5 billion registered to date.
As well as a fresh look for the web version including a new 'trending' section, displaying apps growing from daily installs - the phone client has also been updated with a host of new features.
Getting choosey
Firstly, Google has revamped its ranking systems so they're location specific, as well as adding new free, paid and top grossing lists to the Android Market home page.
Even more interestingly, the firm has unveiled a new 'editor's choice' section designed to showcase what Android staff believe are currently the best releases on the platform.
Developers who offer up apps of a consistently high quality can also be awarded badges designed to highlight their aptitude. An initial band of 150 developers have already been inducted into this select club.
Close relations
Finally, each app page on Android Market now features 'related apps' i.e. either those browsed by users who installed the app in question, or those that tend to be installed alongside.
"Whether youre looking for the most popular apps, hot new apps, or just the very best apps available, we want to help make sure that you find what you're looking for," said Android Market product manager Fernando Delgado.
The redesign forms one part of a whole host of changes to Google's Android business, announced during the firm's I/O conference in San Francisco. The new web version is available right now, with the update to the Android Market client on handsets "coming soon".
[source: Google]
