PapayaMobile withdraws from games development to fully focus on social network

Will open source game engine for partners

PapayaMobile withdraws from games development to fully focus on social network
Despite the firm's roots in game development, PapayaMobile has announced that Pet Paradise – which has just launched on Android – will be the last title it makes and publishes.

Instead, the company is set to focus its resources on its burgeoning social games network and SDKs, providing third-party developers with the "tools and services to more effectively drive user engagement, distribution and monetisation of games".

Tools for the job

As part of the move, the company will provide access to the Papaya Game Engine source code used in creating several of its games.

This will be combined with its existing Social SDK and Offer SDK to provide a solid platform for the development of social games on Android. 

Moving on

"As part of our initial launch strategy, one of our key objectives was to develop games to catalyse the growth of our social networking service and fine tune the interaction between social games and the underlying social network," said co-founder and CEO Si Shen of the move.

"Now, having more than 15 million users and over 350 games running on our platform, we have met these objectives and the focus will be 100 percent directed at helping developers maximize ROI for their titles."

The news comes after PapayaMobile secured $18 million in funding - cash Shen made clear would be spent on 'expanding the social network across the globe'.

Conflict of interest

Interestingly, the company claims the decision wasn't only made to enable it to focus on its existing Android business.

As head of business development Paul Chen explained, running the network and serving up firstparty games created the potential for confusion.

"We have heard repeatedly from the developer community that it is critical for a platform to remain neutral," he said.

"As soon as a social network begins publishing its own games, there will inevitably be conflicts of interest on activities like driving traffic and network promotions.

"We do not want to place our developers in a position in which traffic from their games are being forcefully redirected to games we publish ourselves. That does not place our developer's best interest at heart."

You can find more details from PapayaMobile

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.