Already a highly respected development house, Ideaworks Game Studio has announced it has founded a new team to specifically focus on original IP.
Ideaworks has previously applied its talents to existing franchises for various publishers Pocket Gamer gold award winners Call of Duty: World at War: Zombies for Activision on iPhone and Fable: Coin Golf for Microsoft on Windows Phone of note but now it's looking to start its own legacy.
Special ingredient
"Ideaworks has a long pedigree with AAA brands on mobile devices," the firm says on its Secret Sauce website.
"The aim of Secret Sauce is to distil the experience we have built up, over years of working with the biggest IP in the business, and reapply it to our own creative efforts."
We're told Secret Sauce remains part of the Ideaworks stable, but also represents a "new business line, which operates with a degree of autonomy and budgetary separation" from the rest of the company's operations.
While the new studio will foster its own franchises, the firm claims the rest of Ideaworks Game Studio will continue to work on external IP for outside publishers.
Secret Sauce's first game, QuBIT, is being pitched as an "experimental arcade genre-mashup" and will hit iPhone and iPad via a universal app in late June. The video below represents an asset test rather than finished gameplay.
Further details can be found on the Secret Sauce website.
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With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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