Mobile ad firm 24MAS makes move on Asia with Bangkok office

Follows partnership with Nokia Siemens Networks

Mobile ad firm 24MAS makes move on Asia with Bangkok office
Following something of an acquisition spree, mobile ad specialist 24MAS has announced its intention to have a hand in the Asian market by opening up a dedicated office in Bangkok.

The firm says the move is as a result of already existing strong growth in the region, which it will now look to exploit both in Thailand and neighbouring economies.

Thai thirst

"We are further expanding our reach in Asia and by setting up our third dedicated Asian office in Bangkok, we are able to offer local services in mobile advertising and app store solutions," said CEO Tero Turnen.

"By having local presence and a thorough knowledge of what our clients’ and markets’ needs are, we believe we can be one of the pioneers in launching a full mobile media solution in the Thai market."

24MAS's operations in Bangkok will be headed up by Monch Sri, with the company claiming a contract with one of Thailand's largest carriers openiong up the region to western advertiser will soon be announced.

Making moves

The move comes after 24MAS signed a deal with Nokia Siemens Networks (NSN) to co-market mobile advertising and app store solutions with the organisation.

"We have had the opportunity to work very closely with NSN in Indonesia, Malaysia, Singapore and the Philippines the last years in offering our services and solutions, complementing NSN's offering to mobile operators," said Asia-Pacific MD Mikael Norberg.

"The new agreement will give us an even better and more comprehensive reach for app store and mobile advertising solutions."

So far, 2011 has been a year of intentional upheaval for 24MAS, having acquired digital media agency Spoiled Milk back at the end of May, which itself followed the purchase of Irish service provider Selatra.

The Swedish company, which also has a hand in app distribution, also picked up the mobile focused THQ Wireless back in February.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.