Continuing to build out its business following its $104 million acquisition by Japanese platform GREE, OpenFeint has hired Ethan Fassett, former executive producer of social publisher Playdom's San Francisco studio, as its senior vice president of product.
Prior to Playdom, Fassett worked at online entertainment portal Gaia Online, launching its virtual goods store and social network applications.
Fassett will leverage his free-to-play gaming expertise to grow player engagement on the OpenFeint platform - currently over 90 million users strong - through new communication features. He will also drive player acquisition for developers who support the platform with distribution tools and programs.
Transferable skills
"Game developers are looking for an engaged social graph and communication tools tailored around the unique community needs of those players," explained Fassett.
"As a game-centric social network, OpenFeint is uniquely positioned to deliver on both and I'm excited to expedite the transition of web-based social games to mobile."
"We're very excited to bring on Ethan, whose expertise in free-to-play games and social communities will drive product strategy and shape the evolution of the network. He truly understands social games, the social networks they need to be successful, and the tools game developers need to properly engage and monetise their players," commented OpenFeint CEO Jason Citron.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
3 hours, 22 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
News
4 hours, 31 minutes ago
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
Feature
4 hours, 39 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024