Analytics outfit App Annie raises first round of VC investment

Analytics outfit App Annie raises first round of VC investment
Analytics are a hot topic at the moment, and that means plenty of investor interest.

The latest company to pick up funding is Hong Kong-based App Annie, which runs analytics for more than 45,0000 apps, as well as providing free data on the Apple App Store via its website.

It's raised its first round of investment from IDG Capital Partners, which is China-focused fund backed by IDG and Accel. The amount invested wasn't disclosed.

As part of the deal, Xiaojun Li, a partner at IDG Capital Partners, has joined App Annie's board of directors.

Tracking growth

The investment will be used to expand the scope of the App Annie services to other App Stores, develop new features, and help build additional premium services.

"We are very excited to have IDG Capital Partners sharing our vision: all content will move from retail to digital downloads on digital superstores like iTunes, Google Android Market, Amazon, and this will create dramatic changes in the analytics and market data landscape," said Bertrand Schmitt, App Annie's CEO.

[source: App Annie]
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A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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