Continuing to build out its cross platform middleware framework, the newly rebrand Marmalade SDK(previously Airplay SDK), has announced integration with inneractive.

The ad mediation platform enables developers to maximise their ability to generate revenue from free apps and games. It links into over 90 ad networks and local premium agencies to ensure a claimed global fill rate of over 90 percent.

Inneractive is also expanding, having just announced a new office in the US.

Plugged in

"We are delighted that using the Marmalade extension inneractive have been able to make their powerful monetisation service available in a cross-platform manner to all apps developers," said Tim Closs, Marmalade's CTO.

"We're always looking to develop more tools to help publishers monetise their apps and Marmalade is a great example." added Offer Yehudai, CMO of inneractive.

"The new Marmalade integration offers a seamless and intuitive experience, which will ultimately help more developers create great apps and make more money from them without hindering their user experience."