One of the biggest criticisms people make of Rovio is that it's a one trick pony, having served up little success with anything other than Angry Birds.
Of course, if CMO Peter Vesterbacka's dream of pooling together 1 billion fans for the series is realised, it's unlikely anyone at Rovio will care.
That's the claim Vesterbacka made at Casual Connect in Seattle, stating the studio is looking to reach said target by at least 2014.
Billion brand
"We are betting everything on Angry Birds," said Vesterbacka of Rovio's strategy.
"We want to be the first entertainment brand with a billion fans. That will take us two or three years to do. Next year, we want to be the leading entertainment brand in China."
As profitable as Angry Birds might seem, PocketGamer.biz has it on good authority that the studio is looking to pick up IP from third-parties, becoming a publishing powerhouse as a result.
Staying grounded
But, despite such lofty ambitions, Vesterbacka dismisses the notion that Rovio is getting carried away.
Angry Birds will remain the studio's focus for some time to come, he said - a stance highlighted by the wealth of merchandise currently flooding the market.
"Game makers buy into their own bullshit," he added.
"You think you can make hit after hit. We know how hard it is to do that, so we are betting everything on Angry Birds. It's not all about monetisation now. It's about keeping the fans coming back and building the brand."
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Feature
Apr 22nd, 2024
Hot Five: Earth Day, birthdays, game closures, layoffs and more. Here's what's hot right now…
News
Apr 16th, 2024
Rovio cancels Moomin: Puzzle & Design mobile game after two years in soft launch
Top Stories
News
1 hour, 42 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
9 hours, 44 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
11 hours, 14 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
9 hours, 4 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
11 hours, 44 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
11 hours, 14 minutes ago