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With a third of sales coming from smartphones and tablets, Gameloft sees H1 2011 sales up 15% to $110 million

Rest of world now is 39% of business

With a third of sales coming from smartphones and tablets, Gameloft sees H1 2011 sales up 15% to $110 million
Mobile publisher Gameloft (GFT.PA) has announced its financial figures for the first half of 2011, the six months ending 30 June.

Consolidated sales were €76.8 million ($110 million), up 15 percent year-on-year. Stripping out differences in currency rates between the two periods, sales would have been up 17 percent.

Key numbers

During the three months ending 30 June, quarterly sales were €37.4 million ($53.4 million), up 11 percent year-on-year, but down 5 percent quarter-on-quarter. In 2010, Gameloft's Q2 sales were larger than its Q1 sales.

Europe represented 33 percent of the company's quarterly sales, North America down 1 percent quarter-on-quarter to 28 percent and the rest of the world up 1 percent to 39 percent.

In comparison, rival EA Mobile announced quarterly sales for the same period of $57 million, up 9 percent year-on-year.

The ratio between the two companies' sale was 0.94, the highest it's been for three quarters, although EA's purchase of PopCap will add $30 million annually to its mobile sales, boosting it well ahead of Gameloft in such future comparisons.

Don't ask, don't tell

As in previous years, Gameloft was non specific about the reasons for its growth, merely pointing to sales in emerging countries and its "massive success" with respect to smartphones and tablets.

Gameloft's first half sales in this part of the business grew by 55 percent year-on-year, representing 30 percent of total sales.

A year ago, it said the Apple App Store consisted of 21 percent of sales. 

It expects to release a further 20 games for smartphones and tablets in the second half of 2011, enabling solid growth.

In keeping with French accounting practices, Gameloft won't release earning details until its consolidated results are announced on August 31.

[source: PR Newswire]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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