Papa Sangre studio Somethin' Else claims Apple encouraged it to boost launch price

£3.99 game was originally planned as £1.99

Papa Sangre studio Somethin' Else claims Apple encouraged it to boost launch price
The question of how much a game should cost is prevelant in the digital age: with no actual physical goods to take hold of, should a title's RRP relate to man hours and resources, or should it indicate quality?

Apple's view leans towards the latter, it would appear, with Papa Sangre studio Somethin' Else claiming the giant encouraged it to adopt a premium price point for the game's debut on the App Store.

The price is wrong

Speaking during the Edinburgh Interactive conference, Somethin' Else MD Steve Ackerman told attendees Apple hinted pre-release it was interested in pushing the title, urging the studio not to undervalue the game's worth.

"Obviously Apple doesn’t promise anything in terms of promoting games, but before the release of Papa Sangre they said they were very interested in the game, and that they might promote it," said Ackerman.

"They asked us how much we were going to sell it for, and we said maybe £1.99. They said 'you must be joking, this is a premium app, this is worth more than the price of coffee'."

Even before the advent of freemium, low game prices on the App Store were a sticking point for many, some alleging 99c releases have the potential to undermine the $60 console market.

Ackerman's view, however, is that consumers will pay for quality regardless of format, suggesting he regards the £3.99/$5 price point that the studio eventually went with has been successful.

To date, Papa Sangre has notched up downloads of 50,000.

[source: Develop]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.