It launched with content for Sony Ericsson's Xperia Play handset but that's only the start for Union, according to Brian Bruning, who heads up the aggregation business program at Unity.
The company has already announced it will be bring 30 Unity-developed titles to BlackBerry PlayBook via Union, with the first five games due to be launched in the next couple of weeks.
"RIM needed better games and content, and that's why it came to us," Bruning explained.
"We have a good feeling the games on PlayBook will sell well because the market has been starved of content."
Fill her up
And there's plenty more on the way.
Two set top boxes (one already out, one to be released) will be supported with between 12- 20 titles, as well as a handset manufacturer which will be launching Union games on new smartphones and tablets.
"There are also two more deals which are 90 percent completed that will include 12 - 20 games," Bruning revealed.
Still, he was keen to burst some myths about the program.
"This isn't traditional publishing. It's not core revenue for developers," he said.
"It's about making more money with already successful Unity-based games that have usually already been released on iOS or Android.
"I hope to be working with games for which we can make $20,000+ of revenue per platform."
Another hero
In terms of how the program works, developers gain 80 percent of net revenue (what Unity gets from app store sales/pre-loads etc minus any title-specific porting costs).
But as Union establishes itself, one of the biggest issues is having a good range of games available.
"I really don't need another zombie shooter game, but I would like a poker game to offer a balance catalog," Bruning said.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Aug 17th, 2011
GDCE 2011: I want to reinvent role-playing games for social-mobile says Portalarium's Richard Garriott
News
Aug 16th, 2011
GDCE 2011: Mike Capps on why it made Infinity Blade not Shadow Complex 2, and other Epic stories
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
Feature
2 hours, 15 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Feature
2 hours, 51 minutes ago
Chart Climbers: Brawl Stars, Legend of Mushroom, Sea of Conquest and more rise up the mobile game revenue rankings
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |