Back in April, Astro Ape CEO Chieh Huang spoke of his studio's desire to topple the likes of Zynga, claiming his New York outfit's games were of a higher quality than the titles churned out by bigger players.
"It's no secret that all those companies have millions and even billions of dollars to spend on marketing budgets," Huang said in an interview with us.
"For us, at the end of the day, we believe that we build a better product."
Four months on, and a bit of detective work has revealed the developer is now part of the company it once sought to surpass.
Sleeping with the enemy
There's been no official announcement, but those working at Astro Ape, including Huang, have altered their place of employment on their LinkedIn profiles to Zynga NY, suggesting the social giant has both acquired and rebranded the company.
It's a particularly interesting move, if only because one of Zynga's big rivals, Japanese outfit DeNA, invested in Astro Ape back in September 2010.
As a result of the funding, Astro Ape added support for DeNA's mobile social platform for iPhone MiniNation to its roster of titles a move DeNA described at the time as its first 'X-device, X-border' deal.
Nevertheless, Astro Ape has now become yet another cog in the Zynga wheel, with the company having already acquired 15 separate businesses in the previous 14 months as part of its social expansion.
[source: Business Insider]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
News
Feb 13th, 2024
Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months
Top Stories
Feature
2 hours, 52 minutes ago
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 17th, 2024