Atari bolsters senior management team as it shifts focus to casual, social, and mobile gaming
Robert Mattes, Owais Farooqui, and Maria Pacheco on board
Farooqui and Pacheco have been tasked with developing a cohesive mobile, social, and online strategy for re-introducing its classic IP to a new generation of gamers across smartphones, tablets, and the Web.
Atari is, of course, well equipped in this regard, since its portfolio of games includes such seminal titles as Asteroids, Missile Command, Centipede, Pong, and Breakout.
As a further sign of its growing commitment to casual and social gaming, Atari will be launching this autumn its richest Facebook experience to date in the form of Dungeons & Dragons: Heroes of Neverwinter.
Owais and Maria are innovative managers whose vast online and mobile success aligns with Ataris goal of creating the best experience for players across all social and casual gaming platforms, Jim Wilson, CEO of Atari, said.
As we continue to evolve our business, Owais and Maria will be instrumental in helping us build the digital vision and strategy for the overall Atari brand.
Mattes, meanwhile, will bring extensive experience from various online and micro-transaction business models to the Atari team, and will be responsible for the firm's finance, accounting, IT and administrative functions.