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DeNA adds to Chinese and Korean operations, setting up DeNA Asia in Singapore

Looking for localisation and new acquisition targets

DeNA adds to Chinese and Korean operations, setting up DeNA Asia in Singapore
It's recently bought Dutch studio Rough Cookie and set up a Swedish office via US subsidiary ngmoco in Europe, and now Japanese mobile social network DeNA is expanding deeper into Asia.

It already has offices in Korea (DeNA Seoul) and China (DeNA China) so it's setting up DeNA Asia Pacific Holdings, which will be based in Singapore. This will work with southeast and south Asian developers to bring social mobile games to smartphone users worldwide.

Other activities are expected to include localising the global version of its Mobage platform, and looking for developers to acquire.

All systems go

The office will be headed by vice president, Asia business development, Tetsuya Mori, who become MD of DeNA Asia, and have an initial capitalisation of 500,000 Singapore dollars (US$410,000).

"Mobage is a truly global platform for social games and entertainment and we're excited to expand our game development capability in the Asia-Pacific region with DeNA Asia," said Mori.

"Southeast and south Asia are full of entrepreneurial talent and has huge growth potential. DeNA Asia will serve as local developers' gateway to the global market and bring unprecedented monetisation opportunities by enabling them to deliver social games across borders and devices."

[source: DeNA]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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