DeNA adds to Chinese and Korean operations, setting up DeNA Asia in Singapore
Looking for localisation and new acquisition targets
It already has offices in Korea (DeNA Seoul) and China (DeNA China) so it's setting up DeNA Asia Pacific Holdings, which will be based in Singapore. This will work with southeast and south Asian developers to bring social mobile games to smartphone users worldwide.
Other activities are expected to include localising the global version of its Mobage platform, and looking for developers to acquire.
All systems go
The office will be headed by vice president, Asia business development, Tetsuya Mori, who become MD of DeNA Asia, and have an initial capitalisation of 500,000 Singapore dollars (US$410,000).
"Mobage is a truly global platform for social games and entertainment and we're excited to expand our game development capability in the Asia-Pacific region with DeNA Asia," said Mori.
"Southeast and south Asia are full of entrepreneurial talent and has huge growth potential. DeNA Asia will serve as local developers' gateway to the global market and bring unprecedented monetisation opportunities by enabling them to deliver social games across borders and devices."