Madvertise rolls out four new ad formats for iPad
Richer media, better CTR
The new version of its iPad SDK offers four new formats.
As well as the existing medium rectangle format (300x250 pixels), advertisers and publishers now have the option to deploy super-size banners (728x90), portrait banners (766x66), landscape banners(1024x66) or go square full screen (768x768).
Pushing the banner
"The introduction of the iPad has changed the face of mobile advertising," said Carsten Frien, CEO and co-founder of madvertise.
"Brands can now access target audiences anytime and everywhere and the introduction of new ad units means they can do so with a quality and range of advertising choices previously only available on desktops or laptops."
"We believe that both advertisers and publishers will benefit enormously from this move; more ad formats means more exposure and higher-impact campaigns, increasing CTR and generating greater direct response where relevant."
Madvertise, which opened offices in the UK, Spain and Italy in April, is the only ad network to offer location-based advertising in Germany.
It also has a 5 million developer fund in operation, meaning developers who use its service currently gain 100 percent of the advertising revenues.
Developers can find out more here.