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Vodafone rolls out operator billing for Android in UK and Germany

Claims a first for Europe

Vodafone rolls out operator billing for Android in UK and Germany
With monetisation still an issue for Android Market, it's good news that Vodafone has announced it's added operator billing in the UK and Germany.

Presently the service is only available on devices bought direct from Vodafone, but will be rolled out to all Vodafone smartphones, and additional territories.

"This evolution in Android app payment greatly improves the user's purchase experience and consequently their likelihood of completing a sale," the company commented.

Previously, content on Android Market could only be purchased via Google Checkout, which requires a credit card; something that significantly reduces the potential audience.

[source: Vodafone Developer]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.