With monetisation still an issue for Android Market, it's good news that Vodafone has announced it's added operator billing in the UK and Germany.
Presently the service is only available on devices bought direct from Vodafone, but will be rolled out to all Vodafone smartphones, and additional territories.
"This evolution in Android app payment greatly improves the user's purchase experience and consequently their likelihood of completing a sale," the company commented.
Previously, content on Android Market could only be purchased via Google Checkout, which requires a credit card; something that significantly reduces the potential audience.
[source: Vodafone Developer]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
News
Aug 22nd, 2019
Vodafone and Hatch team up to bring the first premium cloud gaming service to Germany
News
Oct 2nd, 2012
Apps World 12: There are too many stores says Vodafone as it shutters its own curated Android store
Top Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024