Hidden amongst news of the success Gameview's Tap Fish is enjoying with Android's 'live wallpaper' feature is an encouraging sign for studios considering making a move on Google's platform.
According to numbers compiled by the DeNA studio, app monetisation on Android is on the rise, with the platform's average revenue per user rate drawing close to that of iOS.
Gameview claims it is in a "unique position" to monitor the performance of both platforms, owing to the "massive scale" Tap Fish has reached on the two different operating systems.
"Many developers complain that Android only monetises at a small fraction of their games on iOS, but thats not what we see," said Gameview co-founder Riz Virk.
"Our Android games monetise almost on par with our iOS games, and as we focus on building out cool new features like live wallpaper, we expect usage, engagement and revenues on the Android platform to continue to climb."
Its features like live wallpaper, Virk contests, that is helping to narrow the gap between Android and iOS.
In the case of Tap Fish, the feature allows users to view their fish tank in the background of their phone's home screen without having to launch the game itself.
The day after the feature was added to Tap Fish's roster, the game hit the top spot in the live wallpaper charts.
"Android as a platform is chock full of really innovative features for developers to integrate into their apps, and live wallpaper is a perfect example," added Virk.
In all, Tap Fish has enjoyed 5 million installs to date and boasts 2 million monthly active users (MAUs). The firm also claims many of those users play 10-15 separate sessions on the game a day.
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
News Aug 25th, 2011
News Mar 8th, 2011
News 8 hours, 55 minutes ago
News 9 hours, 46 minutes ago
News 10 hours, 19 minutes ago
Feature Oct 6th, 2022
|Game Slice||Sep 20th|
|Melbourne International Games Week 2022||Australasia||Oct 1st|
|Games Industry Conference 2022||Europe||Oct 6th|
|Brazil Game Show 2022||South America||Oct 6th|
|PAX Australia 2022||Australasia||Oct 7th|
|TwitchCon San Diego 2022||North America||Oct 7th|
|Out of This World RTE 2022||Oct 10th|
|The Ting III 2022||Nordic||Oct 11th|
as News Sep 30th, 2022
as Special Report Sep 30th, 2022